
#Clean up my email subscriptions how to
Now that you know why it’s so important, here’s how to clean up your email list and improve your email marketing: 1.

So, how do you clean an email list? Here are 5 ways. Related: 8 Best Email List-Building Tools Over time this damage adds up and can negatively affect your ability to reach your entire subscriber base, including your best or most engaged customers. damage to your sender reputation from email bounces,.The cost of not using a clean email list can be: Some businesses don’t care about email list hygiene because they assume there isn’t an additional charge to send an email to one more person, but that’s not true. What Are the Risks of Not Cleaning Your Email List? Related: The Top 10 Email Marketing Mistakes You’re Probably Making Especially in ecommerce, this means higher revenue and overall customer satisfaction. You’ll be able to create content that satisfies their needs and interests.Īnd most importantly, you’ll have higher email open rates, conversion rates, and a more engaged community. This lets you focus on the subscribers or customers who really have an interest in your product. It’s important to give your email list a good scrub every now and then to create a more targeted list of engaged contacts. This translates into more meaningful relationships with email subscribers. Regular list cleanup will also increase the overall engagement rates of marketing emails. More email clients will let you in inboxes and you’ll be able to reach more and more contacts on your list. The more positive feedback your emails get, the less they’ll get labeled as spam. This results in improved deliverability rates to your whole email list. Then, if the recipient interacts with it positively (open it, click it, forward it, etc.), it’s another good signal that your emails are genuine. So they’ll allow your email to land in the inbox. Better sender reputationįrom there, fewer bounced emails improve your sender reputation because it signals to email service providers (ESPs) like Yahoo, Outlook, or Gmail that you’re not a spammer sending bulk email randomly. A clean email list consists only of valid emails of subscribers who actually want to read your emails. You’d have a very high email bounce rate if you buy an email list.

#Clean up my email subscriptions full
This happens if you’re trying to reach invalid email addresses (hard bounce) or full inboxes (soft bounce). When emails can’t be delivered to the recipient’s inbox, they bounce back. Here are a few of the email marketing KPIs impacted by a clean email list: Lower bounce rate Manage my email contacts with Brevo > The Benefits of Email List Cleaningīefore we get to how to clean up your email list, it’s important to know why you should make the effort in the first place.Ī clean list improves your overall email campaign performance. One solution could be cleaning your email contact list to remove contacts who are uninterested, irrelevant, or disengaged. So you’ve noticed that your email campaigns or newsletters aren’t getting the proper amount of engagement - or maybe they’re not reaching the inbox at all! The result is a clean email list that yields more effective interactions with contacts.Īre you in need of some email list cleaning? If you’re having trouble with email campaign engagement or deliverability, it could be just what the doctor ordered! Email list cleaning is the process of regularly updating your email contact list by purging outdated contacts and being responsive to recipient preferences.
